Best Sentiment Analysis Tools

Compare the Top Sentiment Analysis Tools as of February 2026

What are Sentiment Analysis Tools?

Sentiment analysis tools are software that uses AI to deduce the sentiment from written language. Sentiment analysis software is useful for monitoring the sentiment and feelings about your brand or business online. Sentiment analysis software tools utilize natural language processing in order to analyze sentiment, and arrive at a conclusion on overall sentiment about your brand. Sentiment analysis tools can be used to scan social media and the web at large to generate a report on how people feel about the brand or terms you are tracking. Being aware of overall brand sentiment can help you make more informed business and product decisions. Compare and read user reviews of the best Sentiment Analysis tools currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
  • 2
    Google Cloud Natural Language API
    Get insightful text analysis with machine learning that extracts, analyzes, and stores text. Train high-quality machine learning custom models without a single line of code with AutoML. Apply natural language understanding (NLU) to apps with Natural Language API. Use entity analysis to find and label fields within a document, including emails, chat, and social media, and then sentiment analysis to understand customer opinions to find actionable product and UX insights. Natural Language with speech-to-text API extracts insights from audio. Vision API adds optical character recognition (OCR) for scanned docs. Translation API understands sentiments in multiple languages. Use custom entity extraction to identify domain-specific entities within documents, many of which don’t appear in standard language models, without having to spend time or money on manual analysis. Train your own high-quality machine learning custom models to classify, extract, and detect sentiment.
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    Azure Text Analytics
    Mine insights in unstructured text using NLP—no machine-learning expertise required—using text analytics, a collection of features from Cognitive Service for Language. Gain a deeper understanding of customer opinions with sentiment analysis. Identify key phrases and entities such as people, places, and organizations to understand common topics and trends. Classify medical terminology using domain-specific, pretrained models. Evaluate text in a wide range of languages. Identify important concepts in text, including key phrases and named entities such as people, events, and organizations. Examine what customers are saying about your brand and analyze sentiments around specific topics through opinion mining. Extract insights from unstructured clinical documents such as doctors' notes, electronic health records, and patient intake forms using text analytics for health.
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    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
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