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Matomo

Matomo

Technology, Information and Internet

The Leading Open-Source Analytics Platform—Built for Privacy, Powered by Marketers, Trusted by Over 1.4M Websites

About us

Founded in 2007, Matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the hands of businesses. Built for organisations that prioritise and demand accuracy, complete data, and ethical analytics practices, Matomo is a privacy-first alternative to conventional analytics platforms — offering 100% data ownership, GDPR compliant configurations, and flexible hosting options, whether on-premises or in the cloud. Matomo powers over 1.4 million websites across 190+ countries, is available in 50+ languages, and is trusted by some of the world’s best-known brands, governments, and institutions to deliver enterprise-grade insights. From A/B testing and heatmaps to session recordings, conversion funnels, goal tracking, tag management, and consent management — Matomo offers the advanced tools enterprises need, without compromising privacy. Whether you're optimising user journeys or navigating strict compliance requirements, Matomo empowers you to make smarter, privacy-respecting decisions — without compromising control. All of this is supported by a global team of specialists, backed by a strong network of partners, and driven by a passionate open-source community committed to your success. 💡 See Matomo in action: https://demo.matomo.org 🔗 Learn more: https://matomo.org 🔒 Privacy Policy: https://matomo.org/privacy-policy/

Website
https://matomo.org
Industry
Technology, Information and Internet
Company size
51-200 employees
Headquarters
Wellington
Type
Privately Held
Founded
2007
Specialties
Open Source, Web Analytics, Tag Management, AB Testing, App Analytics, Customer Data Platform, GDPR-Compliant Analytics, Heatmaps, Conversion Optimisation, E-commerce Analytics, Campaign Performance Tracking, Customisable Analytics, Privacy-First Analytics, 100% Data Ownership, Data Analysis, App Data Analysis, Product Analytics, and Product Development

Products

Locations

Employees at Matomo

Updates

  • View organization page for Matomo

    10,680 followers

    🗓️ Privacy regulations in 2026: What to expect The privacy landscape is shifting, and 2026 brings important changes that every organisation using analytics needs to understand. From the #CNIL's upcoming self-assessment framework to the EU #DigitalOmnibus initiative, the regulatory environment is becoming more structured and more demanding. Whether you're based in France, Germany, the UK, or elsewhere in the world, these changes will affect how you configure and operate your analytics. We've put together a comprehensive guide that breaks down what's coming, what it means for your organisation, and how to prepare. What you'll find in this quick guide: ➡️ Timeline of expected regulatory changes across Europe ➡️ Practical implications for analytics configuration ➡️ Key questions to discuss with your legal and compliance teams ➡️ How Matomo is preparing to support you through these transitions This is essential reading for anyone responsible for analytics compliance in 2026, and we'll keep you informed as new developments emerge throughout the year. Read the guide 👉 https://lnkd.in/eUfiFMie

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  • View organization page for Matomo

    10,680 followers

    A new MatomoCamp 2025 replay is live: "When users think differently: unexpected insights from user behaviour 🎥" In this session, Joachim Nickel from Chop Solutions, Matomo specialist since 2010 and official Matomo partner, shows why attribution breaks (even with good intentions) and how to fix it with practical changes in Matomo.

    View organization page for MatomoCamp

    122 followers

    Your campaign tracking looks clean. Until the numbers stop making sense: More visits than clicks. Old UTMs showing up months later. “60 minutes on page”… that was really 3. This new MatomoCamp 2025 replay is live: "When users think differently: unexpected insights from user behaviour 🎥" In this session, Joachim Nickel from chop solutions joachim nickel, Matomo specialist since 2010, shows why attribution breaks, even with good intentions, and how to fix it with practical changes in Matomo. What you will learn: ➡️ Why one paid click can turn into many visits over days ➡️ How idle tabs, bookmarks, background reloads inflate campaigns ➡️ Why UTMs and MTM parameters should not live forever ➡️ A simple best practice: clean campaign parameters after first pageview ➡️ A better way to measure engagement time with focus and blur events ➡️ How richer events and cleaner links improve long term data quality If you rely on privacy friendly analytics, GDPR compliant tracking, or cookieless measurement, this one will save you hours of reporting chaos! Watch the replay on YouTube 👉 https://lnkd.in/eDHTDTwx Subscribe to the MatomoCamp YouTube channel, follow the MatomoCamp LinkedIn page, and join us for MatomoCamp 2026!

  • View organization page for Matomo

    10,680 followers

    Today is Data Protection Day 🔐 Days like this remind us why privacy matters in marketing. Not a reminder about regulations or checklists. A reminder about people. Behind every data point is a human being with expectations, boundaries, and trust to give. Marketing works best when data feels like a choice, not something taken. When personalization feels helpful, not intrusive. Privacy isn’t what limits growth. It’s what makes relationships last. We shared a deeper reflection on why trust has become the real foundation of modern marketing here https://lnkd.in/eca5hrdC Curious to hear your thoughts: how are you building trust with customers in a data-driven world? #DataProtectionDay #PrivacyFirst #Trust #Marketing

  • View organization page for Matomo

    10,680 followers

    2026 is going to be a big year for Matomo. We’re kicking it off with a message from our CEO Matthieu Aubry, on behalf of the Matomo team. It’s a look back at the progress we made in 2025, and a look ahead at what we’re building next: Faster performance, stronger stability at scale, an improved day-to-day product experience, and more. Follow #Matomo to stay in the loop: We’ll be sharing product updates, behind-the-scenes progress, and practical tips throughout the year. Stay tuned!

  • View organization page for Matomo

    10,680 followers

    We’re proud to be recognised as a “Best Place to Work”! 🏆 For a fully remote and international team like ours, this recognition means a lot. We work across multiple time zones, cultures, and backgrounds. Different roles. Different perspectives. Different ways of thinking. And that diversity is our strength. We build with trust, autonomy, and a shared bar for quality and ethics (privacy matters here). Remote-first isn’t just where we work. It’s how we work: ✅ Async by default (so focus time is protected) ✅ Clear ownership (so work moves forward) ✅ Thoughtful collaboration (so everyone can contribute) ✅ A culture that values impact over presenteeism If you want to join a team where you can do meaningful work from anywhere, take a look at our open roles: 👉 Explore roles & how we work: https://matomo.org/jobs/ What’s the one thing that makes a workplace genuinely great for you?

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  • View organization page for Matomo

    10,680 followers

    The first MatomoCamp 2025 replay is live, about "Web analysis with Matomo: Getting started" with 📈 Thomas C.!

    View organization page for MatomoCamp

    122 followers

    Privacy friendly analytics is only useful if you can read it! The first MatomoCamp 2025 replay is live: Web analysis with Matomo: Getting started 🎥 In 30 minutes, 📈 Thomas C., a freelance digital analyst from Bavaria with 10+ years of experience, walks you through the essentials with a live, hands on demo: Where to find the right metrics in Matomo How to build and customise your dashboards Visitor Log, Behaviour, and Acquisition reports Segments and event tracking, without getting lost UTM campaign tracking basics E-commerce and Goals, what to check first Filtering bots and reducing spam noise A quick look at new AI traffic channels Perfect if you are a web analyst, SEO pro, or just getting started. Watch the replay on YouTube 👉 https://lnkd.in/dFpT3HZN Subscribe to the MatomoCamp YouTube channel, follow this MatomoCamp LinkedIn page, and join us for MatomoCamp 2026 🗓️!

  • View organization page for Matomo

    10,680 followers

    Your analytics are safely stored in Matomo. Your team is using Microsoft Teams daily. And you’re probably stuck copy-pasting numbers between the two. We all know this situation: That “weekly performance” PDF you meant to share? Still on your desktop. That dashboard link in the channel? Buried under 200 messages. Someone asks “how did we do last week?” and you leave the meeting to pull the report. Context switching kills momentum. And it’s why insights get delayed… or ignored. That's why we bring you this news: Matomo now integrates with #MicrosoftTeams! Free plugin. Easy to set up. Here’s what changes when analytics arrive inside Teams: ✅ Marketing starts the Monday sync with campaign results already posted ✅ Analysts stop being the human API for every stakeholder request ✅ Leadership gets a clean PDF in the exec channel. No new tool to learn ✅ IT stays calm: reports are generated in your Matomo instance (no third-party processing) How it works: ✓ Install from the Matomo Marketplace (pre-installed for Cloud) ✓ Authenticate with your Teams workspace ✓ Choose where reports go (channel or chat) + when (daily/weekly/monthly) ✓ Pick the format: PDF for execs, CSV for analysts ✓ Optional: push alerts when metrics cross thresholds (via Custom Alerts) Get the free Microsoft Teams plugin now 👉 https://lnkd.in/egF-ac8v What would you automate first: weekly performance, paid media alerts, or your monthly overview?

  • View organization page for Matomo

    10,680 followers

    A September misconfiguration in Adobe Analytics briefly exposed customer data across tenants, highlighting the risks of shared infrastructure, compliance headaches, and the ongoing operational fallout even after the issue was fixed. The incident serves as a wake-up call for organisations to reassess data sovereignty and governance rather than relying solely on cloud vendors. #DataPrivacy #AnalyticsSecurity #CloudRisk https://ow.ly/UZ8p50XQrbI

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