Our redesigned/refreshed logo 😍 Our previous logo was beautiful, but it never fully captured the vision we had for the brand. The redesign process allowed us to experiment and create something more in line with our goals. At first, we explored an aerial view of tree rings symbolizing growth, but we ultimately wanted something bolder and more iconic. We chose a stronger serif font for a more grounded, timeless feel. While it’s a slight shift from the original font, this new version gives a...
