I've put together a little diagram which conveys how I view the digital ecosystem as well as the various path(s) and process(es) that businesses must tread to see returns from the creative and technological assets they are developing. So much of this is hybrid, holistic in nature that it requires breaking through monoline, siloed trains of thought. Ultimately strategy, design, and technology cannot be separated. They exist as part of a continuum of activities that create value for a...
