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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers are really happy with the products, highlighting the quality of the lenses and frames, which are often described as stylish and durable. Many people appreciate that their prescriptions are accurately filled, even for complex needs like astigmatism. Consumers also frequently mention the affordability of the glasses, making it possible to purchase multiple pairs. The customer service receives consistent praise for being helpful, responsive, and efficient in resolving issues, further enhancing the overall positive experience for many.

What people talk about most

Product

Clients share positive opinions on product quality and variety. Many reviewers praise the stylish frames,... See more

Quality

Customers consistently note positive experiences with quality, praising the stylish and sturdy frames,... See more

Order

Users describe ambiguous interactions with order. Many customers praise the easy and straightforward ordering... See more

Price

Consumers find price to be positive, often highlighting the affordability and value for money. Many reviewers... See more

Customer service

Customers had positive experiences with customer service. Many reviewers highlight the helpfulness and... See more

Based on these reviews

Rated 4 out of 5 stars

I had positive experience with Firmoo. I ordered super flex lenses for extra 20 euros and I'm really happy with how they turned out. My glasses are correct prescription, and the super flex lenses are... See more

Rated 5 out of 5 stars

I've ordered 2 pairs so far and have 2 more on the way. Both pairs my prescription has been perfect, no"walking up a hill" adjusting when you look down. They're affordable and reliable, I've had no is... See more

Rated 5 out of 5 stars

At first, I was hesitant because I’m in South Africa and thought I might just be taking a chance with my money, but they are absolutely worth it. The delivery was quicker than I expected. They respond... See more

Rated 5 out of 5 stars

Glasses came pretty fast for needing to be custom made! They’re very cute and look just like the pictures. Definitely on the cheaper side of construction but they still seem pretty durable and you get... See more

Rated 5 out of 5 stars

I was skeptical when I first ordered, but after receiving them I was pleasantly surprised! I got the #judy151 pair and not only are they super cute but really good quality as well. They’re super affor... See more

Rated 5 out of 5 stars

My family and I have been using this company's services since 2018, and I've never had an issue. I love their wide assortment of products, their very affordable pricing for lenses and frames, and I'm... See more

Rated 1 out of 5 stars

When I order glasses from Firmoo, they keep arriving with scratches on the lenses one after a another which is really frustrating. I feel like Firmoo really need to work on quality control. I am now w... See more

Company replied

Rated 5 out of 5 stars

I have had previous glasses from another company that I struggled to wear but since buying from firmoo I can comfortably wear my glasses all day. A lot of compliments on my new glasses and can’t wait... See more

Rated 5 out of 5 stars

My glasses are just perfect! I received them within a week of purchase and as soon as I got them I was delighted. I was able to filter my options to this one and I'm glad I got it because they are lig... See more

Rated 5 out of 5 stars

I've so far ordered four pairs of glasses from Firmoo, three regular pairs and one prescription sunglasses. I'm very happy with my experience, and especially the customer service. Just recieved my sec... See more

Rated 1 out of 5 stars

Purchased lots of prescription glasses over the years. One time, one pair was incorrect. They did not offer to remake, or exchange. They offered a coupon that did NOT cover the exact same pair of pr... See more

Company replied

Rated 5 out of 5 stars

This company is amazing! Great quality glasses at fair prices. Will never use Specsavers or OPSM again. Have ordered 3 pairs of glasses in the last couple of months and they've all been perfect. Cu... See more

Rated 5 out of 5 stars

I've been using this company for almost a decade. They always get my glasses made well and shipped to me within 2 weeks! They always come in a case! They always have a legitimate deal or discount runn... See more

Rated 5 out of 5 stars

I have only just placed my first order so cannot review on the glasses, but I did put the promo code in wrong when I placed my first order. Richie, a member of their online customer service team, quic... See more

Rated 5 out of 5 stars

I accidentally pressed cancel my order , I let customer services know and they emailed me back in know time at all .We're very helpful and friendly and refunded me straight away .I have put a new orde... See more

Rated 5 out of 5 stars

I ordered the wrong size frame, not realizing that the frame dimensions are very important. Firmoo promptly sent me a code for the price I paid. I just ordered again, being careful to match the dimens... See more

Rated 1 out of 5 stars

ORDER NUMBER 25122909350219 I have ordered from Firmoo before, my first experience was first class. However, my recent purchase (order number above so they can’t wriggle out of it with their usual... See more

Company replied

Rated 5 out of 5 stars

Outstanding as usual. Questions are answered in a clear, concise way. The AI Max is great. Human CS agents Dan and Jamica are excellent. They could teach other companies a thing or five!

Rated 1 out of 5 stars

I ordered glasses with blue light driving one, but its not actually anti blue light.. when i drives in sunlight or night time, its not helpful at all, even my last one from specsaver is much better th... See more

Company replied

Rated 5 out of 5 stars

I was dubious about ordering online as I have quite a complex prescription but the price point prompted me to chance it. Honestly, could not be happier. Fantastic quality, fantastic price and prompt... See more

Rated 5 out of 5 stars

I have worn prescription glasses since I was 13 years old. Now, my glasses are a part of my signature style. Firmoo Optical Glasses makes it so you can have more than one pair of stylish gla... See more

Rated 5 out of 5 stars

A couple of weeks ago I went to a local coffee shop and fell in love with the owner's glasses. She gave me the website and I immediately went home and ordered them. The website was very easy to navi... See more

Rated 5 out of 5 stars

I saw firmoo advertised on FB, thought they would be too expensive. I was very pleasently surprised. I ordered my verifocal glasses on the 10th December 2025. I received a call from customer serv... See more

Rated 5 out of 5 stars

Onto my second pair now due to affordability l can have a couple of pairs This company is great keeps you up to speed on delivery which is faster than expected

Rated 5 out of 5 stars

Easy to order, easy to put prescription in and arrived quicker than originally said. Brilliant glasses for the price also got prescription sunglasses which are great. Got 3 pairs of glasses and 1 pair... See more

Rated 5 out of 5 stars

Amazing experience with Firmoo! I realised after ordering that the frame dimensions I chose would be too small for my face, but customer service was incredibly helpful and updated my order for me. My... See more

Rated 5 out of 5 stars

Firmoo has always been great. I have several pairs that I love. My most recent pair is very well made and thevre quite stylish. Because the plastic is so thick and heavy, the nose piece leaves angry r... See more

Company replied

Rated 5 out of 5 stars

There was delay due to holidays and some other factors, but customer support was very proactive in helping with getting my glasses to me. They also offered a coupon for my next purchase for the delay,... See more

Rated 1 out of 5 stars

I had ordered two glasses from Firmoo and was happy with them, so I tried a third pair. Big mistake the lenses were awful and the quality was garbage. They replaced them to match my original order,... See more

Company replied

Rated 4 out of 5 stars

Although my package came late, I was immediately offered help and even a refund due to the length. I love how often Firmoo reached out to me, making me feel like a valued customer! And the glasses sti... See more

Company replied

Rated 5 out of 5 stars

I’ve ordered 7 pairs of glasses from Firmoo, and every single experience has been amazing. Delivery has always been fast, communication is easy and responsive, and the prices are unbeatable for the qu... See more

Rated 5 out of 5 stars

Very nice glasses, very worth the price of your money. You will not regret purchasing in Firmoo. Fast Delivery as well. Highly recommended eyeglasess store.

Rated 5 out of 5 stars

I have ordered a total of 8 pairs of glasses over the last three years, some for me and some for my husband. The first thing I noticed is that the website is well fleshed out and easy to use, which... See more

Rated 5 out of 5 stars

Friendly efficient customer service. Glasses are well made and dispatched quickly. I had to swap my first pair and this was done efficiently with no quibble. Great company to buy from. I have ordered... See more

Rated 4 out of 5 stars

Trustworthy company, but you get what you pay for, very cheaply made glasses with designs which offer style but not substance. Customer service however, is fantastic.

Company replied

Rated 5 out of 5 stars

Amazing service, always. I’ve ordered prescription glasses multiple times and they’re always wonderful. I got prescription sunglasses this time and I love them.

Rated 1 out of 5 stars

Buyer beware! I decided to give Firmoo a try based on the fair reviews online. I purchased 2 prescription eyeglasses and added UV Ray protection coating plus Blue light protection coating whi... See more

Company replied

Rated 5 out of 5 stars

I've been ordering eyewear from Firmoo for years. You can't beat how user-friendly their website is, the quick delivery, and quality product.

Rated 5 out of 5 stars

Firmoo provides very high-quality prescription glasses for the lowest prices possible compared with similar competitors. Their selection of frames is also broad without being overwhelming. I have purc... See more

Rated 5 out of 5 stars

Hello! 😊 I want to tell you a little about my experience buying at Firmoo. I had been looking at reviews on TikTok and other social networks for months, until I was encouraged to buy. I got my prescr... See more

Rated 1 out of 5 stars

Being told I can’t have a bridge width of more than 17mm, while currently sat in a pair with 18mm that are perfect. Honestly, I’ve loved my glasses that I’ve had and I was going to add more aft... See more

Company replied

Rated 5 out of 5 stars

I am a new customer to Firmoo and found the ordering of my new glasses to be so easy. My order was delivered within 10 days. I am so happy with my new glasses and will be certainly recommending Fir... See more

Rated 5 out of 5 stars

I am a loyal customer of Firmoo, and I know I have saved hundreds of dollars on glasses over the years. There is a little bit of labor and trial-and-error involved in measuring pupil distance and de... See more

Rated 5 out of 5 stars

I used firmoo few times. My last pair of glasses lasted my over 5 years and they are still in a great condition, I only need new ones because of a new prescription. I purchased from them again and I w... See more

Rated 5 out of 5 stars

I don't often leave reviews. I have to say that the support here at FIRMOO is incredibly helpful. I am very grateful for your help CHARLEEN at customer service. I would like to add that at first... See more

Rated 5 out of 5 stars

Absolutely great. I made an error on my prescription and it was rectified quickly. I would certainly recommend this company and love my new glasses 🤓

Rated 5 out of 5 stars

Firmoo has dealt with my query extremely professionally and swiftly which is very rare in this day and age. First time I ordered from them, I'm impressed, keep it up Firmoo 👍

Rated 1 out of 5 stars

I ordered a couple pairs of prescription glasses from them. They were horrible! It just felt like a cheap pair of plastic lenses, it had a bad glare, not sure if the prescription was even accurate com... See more

Company replied

Rated 5 out of 5 stars

Excellent Service from start to finish I had a problem with my prescription and ultimatley my chouce in glasses was affected and this was remediated out of courtesy in a helpful manner

Rated 5 out of 5 stars

Needed some information and got an immediate response. Ordered 2 pairs of glasses and waiting on arrival now.


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

I’m obsessed, prob won’t go anywhere else

I’ve orders from Firmoo 3 times now! They have the most stylish frames and so many lens options. Shipping takes a bit but the glasses are so customized it doesn’t bother me. I really love them everytime and you can’t beat the price.

March 13, 2026
Unprompted review
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Rated 5 out of 5 stars

Amazing experience with Firmoo

This is my fifth pair of eyeglasses from Firmoo and I'm still very happy with their products. This time I ordered two frames — one clear frame and one gold frame - and both look amazing. The clear frame is modern and stylish, while the gold frame looks very elegant.
The quality of the glasses is great, and they are lightweight and comfortable to wear.
The prescription lenses are accurate as always. I also got a good price with a discount, which made the purchase even better.
Another great thing was the shipping — it arrived faster than it was supposed to. Overall, I've had consistently good experiences with Firmoo, which is why I keep coming back. I definitely recommend them to anyone looking for stylish and affordable eyeglasses.
👓⭐️⭐️⭐️⭐️⭐️

March 13, 2026
Unprompted review
Rated 5 out of 5 stars

Great quality and designs

i was v reluctant to order,omg how wrong was i! I ordered 2 pairs with the discount glasses came 10days later, love them, fit is great nice and light weight,great lenses,ordered another pair, love the unusal designs that alot of high streets dont offer,happy customer .

March 9, 2026
Unprompted review
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Rated 5 out of 5 stars

Service

The ease of the whole process from ordering, communications and return policy. Quick, effective and hassle free.

Shane

March 9, 2026
Unprompted review
Rated 5 out of 5 stars

I think I already got like 4 pairs of…

I think I already got like 4 pairs of glasses from them and each time I'm 100% happy with them! Especially when you going to other high street shops and for same thing they telling you price 3× more expensive ! No thank you ! I really trust Firmoo ,they staying in touch with me all the time , if they got any concerns about my glasses or prescription they'll always contact me and give me other options. Glasses always coming on time , without any problems and always beautifully done.

March 6, 2026
Unprompted review
Rated 5 out of 5 stars

Comfortable and cute

Comfortable and cute just too big on my face

March 6, 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello,

Thank you for taking the time to share your experience with us.

We understand how challenging it can be to find the perfect frame size when shopping online. To help you choose the right fit in the future, we recommend checking our detailed frame sizing guide here: https://www.firmoo.com/help-p-1.shtml

Please remember that Firmoo provides 60-day return/exchange policy. Please feel free to contact us if it is needed (Livechat: 24/7).

Sincerely,
Firmoo Customer Support Team

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Rated 1 out of 5 stars

Do not buy

Purchased lots of prescription glasses over the years. One time, one pair was incorrect. They did not offer to remake, or exchange. They offered a coupon that did NOT cover the exact same pair of prescription glasses for my daughter. I went back and forth with an agent and ultimately I had to dispute with my credit card.

March 5, 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello,

Thank you for sharing your experience with us, and we sincerely apologize for the frustration and disappointment this situation has caused.

Sorry that based on the information provided here, we are unable to locate your specific order or review the communication history. As a result, we cannot offer a detailed response tailored to your case at this time. However, we would like to provide some general information about our policies:

All Firmoo glasses come with a 60-day return/exchange policy. Unsatisfactory glasses can be exchanged or refunded within 60 days of receipt. If it is Firmoo’s liability like glasses damaged on arrival, we’ll take the full responsibility. We can offer free remake, full refund, or provide an exchange code with shipping covered. If it is the customer’s liability like preference issue, shipping fees will apply. For detailed information on our return/exchange policy, please refer to our Help Center here: https://www.firmoo.com/help-p-73.shtml

We understand your disappointment and would like to help. Our customer support team is always available should you have any questions or need assistance (Livechat: 24/7).

Sincerely,
Firmoo Customer Support Team

Rated 1 out of 5 stars

Misleading "processing" and delivery times.

I ordered single vision sunglasses and paid for Express delivery. The website separates “processing time” and “shipping time”, but nowhere at checkout was there a clear, upfront total delivery date before payment. When I checked the estimated delivery date yesterday, it showed 15 March. Today it shows 17 March. I am due to travel on 15 March.
The issue is not the semantics of processing versus courier time. The issue is transparency. If the realistic total turnaround is 14–16 business days, that should be clearly stated before customers pay for “Express” delivery so we can make an informed decision. Shifting estimated dates after purchase does not inspire confidence.
If you cannot provide a service within a predictable timeframe, do not market it in a way that suggests speed. Customers should not have to piece together processing bands and shipping bands to work out when their order might arrive.

For clarity, Firmoo’s own website states that single vision lenses with a full rim require 2–3 business days for processing, and Express delivery takes 5–7 business days. Even taking the upper end of those ranges, that totals 10 business days. I am now being shown an estimated delivery timeframe of 14–15 business days. That is significantly outside the maximum timeframe advertised. If the real turnaround is closer to three weeks, that should be stated clearly upfront. Advertising shorter timelines and then extending them after purchase is misleading and unacceptable.

I am incredibly tired of companies and their lack of transparency resulting in additional admin for me. If you can't be up front, you get a one star review. This is the second time this week I have had a similar experience with a company and I'm sick of it.

Edit: I explained this in a live chat, the agent said they'd expedite my order but when I asked what that meant, they couldn't tell me and said that if tracking information says the 17 March then I probably won't receive my order before then, despite the fact their very own website tiemframes mean my order should be delivered by 12 March. A total waste of time and money.

In terms of quality I've ordered from the before the the quality was fine but it is not acceptable to charge people for an "express" service with specific time frames you cannot honour.

February 25, 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Sam,

Thank you for reaching out and sharing the details of your experience. We sincerely apologize for the stress and disappointment caused.

Please kindly understand that the total delivery time includes both processing time and shipping time. The express and standard shipping differ in the logistics method after the glasses are manufactured. Glasses are categorised as medical devices and require careful processing, quality testing before they can be shipped.

Currently, the total delivery time with express shipping to the UK takes 8–14 days, as indicated in the "Shipping Method" section at checkout (where you can select either standard shipping or express shipping): https://www.firmoo.co.uk/index.php?main_page=checkout and in the help center page: https://www.firmoo.co.uk/help-p-217.shtml. We will endeavour to ship and deliver all orders on time, but there are occasions that delay will occur due to reasons like lens defects, postal strikes, public holidays etc. If delivery exceeds this timeframe, we will refund your shipping fees. We deeply regret any inconvenience this may cause.

Sorry that we're unable to locate your order based on the information provided here, we can't review your previous communication and order details. We suggest you to contact our customer service team directly via Livechat (24/7) with your order number. They can access your order details and do their best to expedite the process where possible.

Thank you for your patience and understanding.

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Easy to order Value for money/quality,

Easy to order distance specs ... arrived in 10 days.
I think they came from China as I followed the tracking info.
On arrival they were great...fitted well and the lens were thinner/lighter than my Specsavers pair.
I ordered photochromic and they worked perfect.
Came in a nice plastic case with cleaning cloth/bag.
Only negative was the lens rattled a little bit,but Firmoo customer services were brilliant and all was sorted,quickly,to my total satisfaction
Total paid was £35 ... bargain
I would highly recommend Firmoo.

March 2, 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello David,

Thank you for reaching out and sharing the details of your experience.

We're sorry to hear about the slight rattling of the lens. Please be assured that all Firmoo glasses are backed by a 60-day return/exchange policy. To look into the issue and assist you further, our customer service team will contact you via email within the next 24 hours. Please check your inbox (including your spam or junk folder) for our email then.

Sincerely,
Firmoo Customer Support Team

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Rated 5 out of 5 stars

I love these glasses!!! 💕

I had my eye on a pair of glasses for awhile and had to think and triple check if it was the right measurement, and once I got my new Rx I ordered them and I wouldn’t go back! They fit my face extremely well and I love the frames. I had no issuing ordering, I was a little scared getting them from china, but the schedule they give for shipping is very very precise and correct! No complaints from me :)

February 27, 2026
Unprompted review
Rated 5 out of 5 stars

Great glasses, great price

The glasses are so nice and well put together… From the time I went on Firmoo to just look I was drawn in by the ability to put the glasses I was trying to g on on my face… It let me know exactly how each specific pair looked on my face… The experience was effortless and so many options… I will definitely be buying a few more pairs from Firmoo😉👍🏾

February 26, 2026
Unprompted review
Rated 5 out of 5 stars

I love love LOVE my new glasses

I love love LOVE my new glasses! Ive gotten 3 pairs from Firmoo and they're all incredibly comfortable and the prescription is right on! Super cute and affordable glasses! 10/10 recommend!!!

February 26, 2026
Unprompted review
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Rated 5 out of 5 stars

Easy to order

Easy to order, easy to put prescription in and arrived quicker than originally said. Brilliant glasses for the price also got prescription sunglasses which are great. Got 3 pairs of glasses and 1 pair of prescription sun glasses and couldn’t be happier! Will deffo be ordering again!

March 2, 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding as usual

Outstanding as usual. Questions are answered in a clear, concise way. The AI Max is great. Human CS agents Dan and Jamica are excellent. They could teach other companies a thing or five!

March 2, 2026
Unprompted review
Rated 5 out of 5 stars

Customer service was so helpful

My glasses had to be shipped back due to wrong address and it was a frustrating situation. I contacted customer service and they responded back to me quick and without hesitation, determined to help fix the problem. Peter was a lot of help! They gave me options to fix the situation and also offered to remake my order and reship for free. I finally got my glasses and I love them so much. It was worth the wait and hassle! I would definitely order from Firmoo again.

February 28, 2026
Unprompted review

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