I have a backlog of posts I've been meaning to write.
Firstly on Xavier Mah.
If you've been following my blog since the beginning of all time, you would've heard of this name more than a few times.
If you're an event whore for the past year or so, you would've heard of this name.
If you follow Amber Chia's happenings closely, you would've known he recently partnered with Amber to form Amber and Xavier's Public Relations, a.k.a. AX PR, true to their wannabe glamorous selves. :p
Xavier, Tan Sri Dato Koh Tsu Koon, and Amber
Xavier and I go way back when, at the very start of my blogging, and him at the very start of his career with A Cut Above.
I remember meeting him at the reception of the Malaysian Hair Awards. He was stressed out and didn't have the time to be extremely friendly. No one was more surprised than me when he extended an invite for me to attend the ACA Anniversary party at Mid Valley, which was the first of many tumpang glam events I've gone to.
Our friendship very quickly developed from there. And although I'm no longer in the glam glam scene, and despite the many catfights I've had with him, I'm really glad today that he also never gave up on my friendship with him.
Despite all the rumours you may have heard about X, the only thing you gotta know about Xavier is this. He knows how to get media coverage.
Get him to be the PR guy for your event, and wow at the media turnout.
Other PR companies may claim to be more reputable and well established, but I have yet to encounter a firm that didn't need to have a strong brand backing them up to create the media hype.
Before Xavier joined A Cut Above, Winne Loo managed to create the name by doing strong PR herself. Once X joined her, ACA's branding shot through the roof. Amber saw his potential after getting him to organize a couple of events and hence... the Malaysian version of Armani Exchange was formed. Haha.
Seriously though, X may be a friend. And A may be one of the few celebs I actually respect. But I wouldn't be saying this if I didn't truly believe they would do the best they can to run your event.
AXPR will be based in Mid Valley. For further enquiries, please head on to their website, or call +603 22987200.
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Also missing in my updates is SaSa's Colours and Fragrance Awards that happened a couple of months back.
Yes I know. *sheepish*
The event was simple yet grand and lovely. I like those kinda events ya know? Where its simple enough to be enjoyed quietly, yet glamorous enough to make you pretend like you're some bigshot VIP who gets to walk within the red lines, rather than look from the outside.
The following are some of my fav photos provided by SaSa. I so want a nice cam!!
Xandria Ooi, the MC of the event, preparing her notes. I really love how she looks in this photo. Her squarish jaw (which must be the bane of her existence) isn't obvious here and she looks doe-eyed and sweet.
The beautiful not-overly-annoyingly-pink setting.
Victoria Poh, the new marketeer for SaSa. She looks so blur and funny here! She's been doing a wonderous job I have to say. In a short time she managed to build up blogger relations SaSa badly needed long ago but never did.
The cutesy ambassador for this year's SaSa's fragrances. You might have seen her adowable face peeking at you from the SaSa windows some time or other.
The celebrity judges that judged which fragrances were this year's winners.
SaSa still has a long way to go before they learn how to connect within the social media sphere strongly. But hey, better than a company that doesn't bother trying kan? :)
Once I have the time, I might do another giveaway for some SaSa products. Giveaways are long overdue, but someone needs to find time for this pathetic ex-MUA.
