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Home / Business / Personal Finance / Investment

Monaco broker warns Kiwis who win Lotto not to buy a superyacht

Jane Phare
Jane Phare
Senior journalist, NZ Herald·NZ Herald·
13 Apr, 2026 11:55 PM2 mins to read
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In an era of extraordinary wealth where giga-yachts replace superyachts, luxury yacht broker David Seal discusses what's in and what's out if money is no object. Video / Herald NOW

Monaco superyacht broker and YouTuber David Seal has one piece of advice for Kiwis who win the lottery: don’t buy a superyacht.

It’s “absolute madness”, he said.

“We have an expression that ‘it’s not the price of the elephant, it’s the cost of the hay. It’s running the yacht’, that’s what’s really, really the expensive thing.”

Seal was talking to Herald NOW Business host Garth Bray about the world of superyachts and, once they reach the length of a rugby field, giga-yachts.

Seal agrees with a Financial Times columnist who described the massive vessels as a “terrible asset”, referring to the Herald’s story on the Kiwi version of the new Gilded Age.

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The uber-wealthy don’t buy superyachts to make money on what Seal describes as a “depreciating asset” but rather as a way to feel satisfied about their success. Most superyacht owners will go on to own multiple boats in their lifetime.

Seal says the fuel crisis does not appear to have affected superyacht owners yet.

“I had a meeting just this morning in Italy with a yacht captain of a 50-metre vessel that will be delivered in the coming weeks, and he was telling me that as of today, it will cost 200,000 euro [$400,780] to fill the tank.”

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Nor has the current cost-of-living crisis dented sales at the top end. Seal says global sales of superyachts in March reached €817 million ($1.640m), compared with €586m ($1.175m) in March last year.

“So right now, things are very, very strong. Yacht builders are taking orders, yacht brokers are selling yachts,” Seal said.

“The larger builders, your Lürssen, your Feadship, Amels, are very, very prosperous right now with a lot of people buying those really large yachts.”

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