Bob's Blog

Are you going to get a Brazilian butt-lift? I hope not.

According to the American Association of Plastic Surgeons, desire for bigger behinds in the past five years has led to the fastest-growing cosmetic procedure, the "Brazilian butt lift," in which fat is liposuctioned from other regions in the body to pad and "pop" the butt. "The biggest jump percentage is in butt enlargements," says Beverly Hills plastic surgeon Lawrence Koplin. "It's a significant monetary surgery now." Ninety-nine percent of women who are looking for butt augmentation are doing it by the fat-transfer procedure, notes Beverly Hills plastic surgeon Gabriel Chiu: "You can call it a twofer: You get to eliminate, via liposuction, a trouble area like love handles, belly, inner or outer thighs and put that 'junk in the trunk.' " For a price: The cost begins at $9,500, the procedure takes three to six hours with a minimum of 10 injections per cheek, and most Brazilian butt-lift patients must sleep on their stomachs and cannot sit down for two weeks.

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Do you know what is the fastest growing plastic surgery procedure in the US is? Butt surgery!

Dr. Matthew Schulman, who performs the procedure in New York, says this year has been busier than last. Schulman, who charges $10,000 to $13,000 for the three-hour surgery, does six to eight Brazilian butt lifts weekly, up about 25 percent from a year ago. He says when he asks patients which celebrity butt they want, the top names are Kardashian, Minaj and Lopez.

The downside is that women desperate for cheap options have risked their lives, going to phony doctors that inject silicone, and even bathroom caulk, into their buttocks. Deaths have been reported in Miami, New York, Las Vegas and Jackson, Mississippi.

Another problem is doctors performing surgeries that don't have experience: Schulman says about 20 percent of his patients to him so he can fix lumps, bumps and uneven butt cheeks done by unskilled doctors.

Not everyone is trying surgery, though.

DailyBurn, which streams workout videos, says views for its "Butt, Hips and Thighs" video doubled in January and have remained popular.

At a gym in Boston, there's a waitlist for a $30 class that features 120 squats in 45 minutes. The class, Booty by Brabants, was started by Kelly Brabants a year ago. Brabants starts most classes with Lopez's "Booty" song.

"Every girl now wants a booty," Brabants said.